When the Kentucky Wildcats and the Louisville Cardinals take the court in the N.C.A.A. college playoffs next week, many basketball fans will have money riding on the games. But not all of them will have placed their bets through bookies. Some Kentuckians are making their wagers through Citizens Fidelity Bank & Trust in Louisville.
As a promotional gimmick, the bank is offering unusual six-month certificates of deposit: their interest rates are tied to how well the Wildcats and the Cardinals do in the N.C.A.A. tournament. For a minimum of $500, a customer can buy a Wildcat CD or a Cardinal CD...
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