Press: In His Grandfather's Footsteps

Will Hearst III struggles to shine up a family heirloom

The television spot shows a dimly lit office at night, its occupant working hard at his desk. A ghostly voice reverberates in the room, but where is it coming from? Why, from a portrait of William Randolph Hearst, founder of the media empire that bears his name. Hearst gazes down on his grandson William Randolph Hearst III, publisher of the San Francisco Examiner, and quizzes him on his recent staff additions. "Who is this Hunter S. Thompson?" asks Grandfather Hearst in a tone half haughty, half perplexed. Will Hearst, who helped hire the duke of "gonzo" journalism as a columnist, replies,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!