Beverages: Joining the Pepsi Generation

Joining the Pepsi Generation

)

Whether it is diet Coke, new Coke, classic Coke, cherry Coke or some other soda, more soft-drink fans buy something sold by Coca-Cola than by any other beverage maker. No. 2 PepsiCo keeps trying hard to catch up, and last week the company may have found a way to do so. Pepsi announced an agreement to buy Seven-Up, the third-largest soft-drink manufacturer, from Philip Morris for $380 million. As part of the deal, Philip Morris retains Seven-Up's bottling plants and food division. By adding Seven-Up's 7% share of the $26 billion soft-drink market to its own 28%, Pepsi will put...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!