Press: Newswatch: Selling an Agreed Version

Selling an Agreed Version

Once upon a time, the news happened and was reported. Oh, those simple days. Now the news is staged, anticipated, reported, analyzed until all interest is wrung from it and then abandoned for some new novelty. As the final step, pollsters tell us how the public reacted to it, which becomes the agreed version -- whether the event itself was a flop or a success.

Before the Geneva summit disappears into a black hole, it deserves to be looked at as a classic example of how a President crafts an agreed-upon version of an event and puts it across. Remember the...

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