With two hours of pregame activity, roughly 3 1/2 hours of football and a 30- minute postgame wrapup, Super Bowl Sunday, Jan. 26, promises to be another marathon day of TV viewing. But NBC has come up with a new gimmick to ease the strain. Halfway through the pregame show, at around 4 p.m. E.S.T., the network's analysts will lapse into unaccustomed silence for one minute. As a clock onscreen ticks off the seconds, viewers will be able to race to the refrigerator or bathroom without missing any of the action -- or the commercials.
The break is the brainchild of...
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