Korean Chrome Heads for the U.S.

Hyundai attempts to follow the Japanese road in autos

World automakers do not rank among big league players until they sell their cars in the U.S., the world's richest auto showroom. Last week South Korea announced its bid for a place in that market. Executives of Hyundai Motor America, a subsidiary of South Korea's largest industrial conglomerate (est. 1984 sales: $10.3 billion), said that they will begin selling cars in the U.S. this fall.

Hyundai is nothing if not ambitious. Max Jamiesson, 51, a former Toyota official who is the new executive vice president of Hyundai Motor America, told participants at the convention of the National Automobile Dealers Assoc. in...

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