Beverages: Winner and Still Champion

Winner and Still Champion

In the bubbly battle of Coke vs. Coke, the outcome is turning out to be no contest. A red-faced Coca-Cola conceded last week that its original soft drink, which the company tried to bury in April only to revive as Classic Coke in July, is outselling New Coke, the drink's would-be successor. Industry insiders said that Classic Coke led New Coke 6 to 1 in some areas.

Coca-Cola, which last week reported third-quarter profits of $196 million, up 12% from a year ago, was far from ready to call New Coke a goof or to yank the heavily promoted product from...

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