What is the most familiar U.S. advertisement? For years the answer was the Marlboro Man, an American icon who helped make the Philip Morris cigarette the nation's best-selling brand. No longer. According to the latest report from Video Storyboard Tests, a New York City firm that rates the ten most noticed print ads, Marlboro has been edged out by Calvin Klein, the designer whose suggestive series of underwear ads first appeared in 1982. Says Dave Vadehra, president of Video Storyboard Tests: "Calvin Klein has managed to do in three years what it took Marlboro 20 years to do."
Klein, whose firm...
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