The stereotypical American beer lover has long been the brawny, blue-collar worker who likes to guzzle a few Budweisers or Millers after a hard day on the assembly line. In recent years, though, beer fans have included more and more suds-sipping connoisseurs who appreciate the taste of fine foreign brews like Heineken and Beck's. Since 1980, U.S. consumption of imported beer has risen 58%, compared with 1.3% for domestic brands. Though imports still account for less than 5% of the U.S. market, American brewers are responding to the heightened competition. Heileman, for example, is building a new plant to brew German-style...
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