Broadcasting: Televising the Gold in 1988

Televising the Gold in 1988

The Olympic Games can be almost as important to broadcasters as they are to athletes. The network that carries the Games can usually count on huge worldwide audiences and hundreds of millions of advertising dollars. As an added bonus, viewers tend to go on watching the network's shows for months after the competition ends. Last week the International Olympic Committee announced that NBC had won the rights to the 1988 Games in South Korea by agreeing to pay the Seoul Olympic Committee at least $300 million. If the Games generate enough ad revenues, the network could pay as much as $500...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!