Apple Blossoms

Trying to put Mac in the office

Apple Computer's Macintosh model, which came on the market one year ago, took off faster than any other personal computer since the launch of IBM's PC in 1981. Apple so far has sold more than 275,000 Macintoshes. The company, the symbol of U.S. entrepreneurial innovation, saw profits in the first quarter of fiscal 1985 zoom to $46.1 million, an eightfold gain from the same period in 1984. Yet Macintosh (basic price: $2,195) and its maker have a serious handicap. Many Macintosh buyers have been Apple's characteristic flannel-shirt clientele--students, hackers and do-it-yourselfers--who make up only one-third of the $38 billion personalcomputer market....

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