Chic Duds on Two Wheels

Cycling's popularity creates a new $30 million market; KIDDIES IN THE FAST LANE

Bicycle riding in America no longer means throwing on dungaree cutoffs and a T shirt and hitting the road on a scuffed-up ten-speed. More and more cyclists are plunking down big money for flashy, funky uniforms that hug the figure and such accessories as helmets, shoes and kneepads.

Manufacturers estimate the U.S. bike- clothing market at $30 million and say it is growing by 25% annually. The suppliers include more than 50 companies, from Japan's Descente and France's Le Coq Sportif to America's Protogs, Cannondale and L.L. Bean. Some 60% of the 6,500 bicycle shops in the U.S. now carry clothing...

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