Autos: The Price Is Right

The Price Is Right

Most Americans associate inexpensive, imported cars with vehicles made in Japan. The Yugoslav-made Yugo GV, which went on sale last week, aims to change . all that. At $3,990 it is the lowest-price auto sold in the U.S., $1,000 less than the next cheapest car, Chevrolet's Japanese-made Sprint. Yet the Yugo's sticker price seems to be just what buyers want. Orders for 3,000 Yugos have flowed into the company's 83 dealerships, mostly in the East and Midwest, where just 500 cars are available. Six-month waiting lists have built up. "Unbelievable," says Philip Artz, a dealer in Mayfield Heights, Ohio. "We have...

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