Clothing: Panting for Bruce's Jeans

Panting for Bruce's Jeans

Until a year or two ago, blue-jeans wearers wanted the names Calvin, Gloria or Sergio on their back pockets. But right now they want pants that say Bruce, as in Springsteen. The most prominent items in the rock star's working- class wardrobe are faded pairs of Levi's no-frills 501 jeans. Springsteen does not make product endorsements and the pants do not carry his name, but true- blue fans would never mistake the brand of britches he wears on the cover of his current album, Born in the U.S.A. Says Levi Strauss Spokesman Dean Christon: "Springsteen's a great artist, and he certainly...

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