Video: Snap, Crackle, Pop At Daybreak

The battle among the morning news shows is hotter than ever

Phyllis McGrady certainly does not act bellicose. As executive producer of ABC's Good Morning America, she seems relaxed, soft-spoken, charming. But there she is, sitting in her Manhattan office, comparing the race among the three network morning shows to a pitched battle worthy of the Iliad. "The competition is ferocious," McGrady says. "It's war games, the combat zone." Several blocks away, Steve Friedman, executive producer of NBC's Today show, seems like ideal fishing-trip company: funny, good-hearted, gregarious. But turn to the subject of Good Morning America and Friedman climbs the ramparts. "They want us to die," he says, voice rising. "I'm...

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