Holy Toledo, Mr. Smith!

General Motors Chairman Roger Bonham Smith, who turns 60 next month, does not look as if he would shake apples from a tree, let alone the entire trunk and limb structure of the world's largest automaker. He is moderate in build (5 ft. 9 in.) and pale of mien. He used to speak in a squeaky voice when excited, but he conquered it by forcing himself to take short breaths in midsentence. Smith can walk the floors of auto shows unrecognized, while customers and dealers flock to see his better-known rival, Chrysler Chairman Lee Iacocca.

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