Keeping house and caring for the kids fills a woman's day -- and more. But what if she had to earn a living too? Your wife will never have to face this double duty if you protect yourself.
-- 1963 ad for Travelers Insurance
She had breakfast with the national sales manager, met with the client from 9 to 11, talked at an industry luncheon, raced across town to the plans board meeting and then caught the 8:05 back home.
-- 1977 ad for Boeing
"I can bring home the bacon, fry it up in a pan. And never, never, never...