Living: Onward, Women!

The superwoman is weary, the young are complacent, but feminism is not dead. And, baby, there's still a long way to go

Keeping house and caring for the kids fills a woman's day -- and more. But what if she had to earn a living too? Your wife will never have to face this double duty if you protect yourself.

-- 1963 ad for Travelers Insurance

She had breakfast with the national sales manager, met with the client from 9 to 11, talked at an industry luncheon, raced across town to the plans board meeting and then caught the 8:05 back home.

-- 1977 ad for Boeing

"I can bring home the bacon, fry it up in a pan. And never, never, never...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!