NEWSPAPERS: The Word on The Street

The Word on The Street

New York City is a tough town for newspaper competition, but an upstart called Street News has a lot going for it. The monthly newspaper features writers such as pop stars Patti LaBelle and Gloria Estefan, and ads from Ben & Jerry's Ice Cream. Most important, the non-profit Street News has a highly motivated, 50-member sales staff: homeless people who work strictly on commission. To apply for the job, "you don't even need clean clothes," says SN editor Hutchinson Persons, a rock musician and founder of a coalition to help the homeless.

For each 75 cents issue sold, the salesperson keeps...

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