CIGARETTES: Not Out of the Picture Yet

Not Out of the Picture Yet

Cigarette ads were banned from TV in 1971, but tobacco companies are finding new ways to get their names on the screen. Last week consumer-products giant Philip Morris, the world's largest cigarette maker, for the first time broadcast commercials designed to boost its corporate image. The ad, a tribute to the Bill of Rights, makes no overt reference to smoking. Even so, the Philip Morris name is almost synonymous with cigarettes, which bring in about 65% of the company's total profits.

Archrival R.J. Reynolds has been mailing out videocassettes containing commercials for its Now brand of cigarettes. The company says all...

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