Press: Dancing to The Latino Beat

Latino Beat Hispanic media reach a vast audience but lag with advertisers

The Cubans are coming! The Cubans are coming! That is the battle cry these days of angry Mexican Americans in the Los Angeles area. The target of their wrath: local TV station KVEA, an affiliate of Telemundo, the Spanish-language television network that hit the airwaves two years ago. Although West Coast Chicanos were at first delighted to tune into broadcasts in their own language, some gradually became alarmed at what they call the "Cubanization" of KVEA, which picks up much of its programming from Telemundo's operations center near Miami. "The programming does not reflect the linguistic, cultural and ethnic communities in...

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