COMIC BOOKS: Richie Rich Finds a Friend

Richie Rich Finds a Friend

Jeffrey Montgomery, 25, a California entrepreneur, is often compared with Richie Rich, the towheaded, chubby-cheeked comic-book character. They both have wealthy fathers: Montgomery's is James Montgomery, chief executive of Great Western, a financial-services company. And Jeffrey is just as precocious as Richie. Last month young Montgomery paid $6 million to buy Harvey Publications, which owns the rights to Richie Rich, Casper the Friendly Ghost, Baby Huey and other characters.

Montgomery aims to revive the laggard Harvey, which in the 1940s ranked as the top seller of comic books but last year was in the No. 4 position. Montgomery, who bought the...

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