Music: New Directions for The Next Decade

Check out some tried-and-true recipes. Stir in new voices and taproots. Add heat. Stand back

As it closes out the old decade and faces the new one, rock may be too catholic for its newer, younger core audience. Kids, of course, need a music to call their own; they need music that speaks to them while it cruises over the heads of their elders, or, even better, turns them right off. "The sales today are going with hard rock," says Kal Rudman, publisher of Friday Morning Quarterback, an industry newsletter. "Heavy metal is doing well with sales and at concerts in the 14-to-18 age range. Rap is extremely big but is quite racial. That's doesn't mean...

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