In the John Travolta film Perfect, which opens this week, the star once again plunges into the hottest craze. The movie takes place in a glittery jungle of Danskins and weight-lifting machines, a Los Angeles health club whose members pursue the perfect pecs. No one could be more gratified by the sight of this new mating ritual than Arthur Jones, the inventor whose sophisticated Nautilus machines have turned body building into sweaty chic.
Since he sold the first machine in 1970, Jones has manufactured some 400,000 of the devices. The company he owns, Nautilus Sports/Medical Industries (estimated 1984 sales: $300 million),...
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