Law: Less Dignity, More Hustle

Lawyer ads get a new boost from the high bench

Suddenly, the lawyers seem to be everywhere. On prime-time and late-night television, on radio, in the newspapers, the blast of advertising is increasingly tough to tune out. "Injuries -- call us first." "You may be entitled to money damages." "Dial L-A-W-Y-E-R-S." While traditional practitioners shudder, the U.S. Supreme Court is not flinching, and last week it seemed to guarantee that the barrage will become heavier.

Expanding on decisions dating back to 1977, the high court ruled 5 to 3 that a state may not ban nondeceptive advertisements even when the attorney is soliciting clients with very specific legal problems. Columbus Lawyer...

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