Toys: The Kids Are Pushed Aside

The Kids Are Pushed Aside

It had to happen. The collective infatuation with the puckered face of the Cabbage Patch Kid is finally faltering. Toy & Hobby World magazine recently reported that Coleco Industries' cuddly doll ($59.95) lost its position as the best-selling toy in the U.S., a title it had held for 16 months. The new No. 1 is Hasbro Bradley's plastic-and-metal toy robot series, the Transformers (average price: $12).

Competition in the toy business is far from childlike. The robot, introduced in April 1984, edged ahead of its rival partly because of a heavy ad campaign coupled with a syndicated television show, Transformers, that...

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