Mergers: Etc. Billion-Dollar Games

Etc. Billion-Dollar Games

Multibillion-dollar mergers and acquisitions used to constitute high drama in the corporate world. Today, however, these episodes seem to be just business as usual. Last week talk of mergers brewed on three major fronts. Nabisco Brands (1984 sales: $6.3 billion) held exploratory talks with R.J. Reynolds (1984 sales: $13 billion). Wall Street speculates that Reynolds, which sells cigarettes, Kentucky Fried Chicken and Del Monte foods, would pay some $5.3 billion to gobble up Nabisco, king of the snack cupboard and maker of Oreo cookies, Ritz crackers and Baby Ruth candy bars.

Meanwhile, Chrysler announced that it might acquire Gulfstream Aerospace, an...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!