Video: And Now for the Hard Sell

The networks turn to games and gimmicks to hawk their wares

Attention K mart shoppers! If you are wondering where to spin your TV dial this September, drop by any of the discount retailer's 2,200 stores. You will be regaled with signs and posters trumpeting CBS shows. Every TV set in the store will be tuned to CBS as well. The chain and the network are even teaming up to promote the CBS/K mart Get Ready Giveaway. The contest, to be advertised on the air and in K mart newspaper supplements, will offer viewers the lure of big prizes if they can match numbers on a card with figures flashed during commercial...

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