MARKETING: The Ultimate Ad Space

The Ultimate Ad Space

The last commercial-free frontier is about to be breached. When the first British-Soviet space mission blasts into orbit in 1991, the event will have all the advertising hoopla of the Super Bowl. Glavkosmos, the Soviet space agency, has hired Britain's Saatchi & Saatchi agency to package corporate sponsorships, similar to those sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project's logo, which...

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