CRANBERRIES: Not Crazy About Craisins

Not Crazy About Craisins

Those funky singing California raisins may be in for some competition from a new kid on the block: the Craisin. Invented by Ocean Spray, a Craisin is a cranberry that has been dried and sugared to sweeten its tart flavor. The product is innocent enough, but the Craisin name has turned raisin producers sour. California growers, who spent $25 million last year promoting raisins, think Craisin is a rip-off. "If it's a cranberry, why don't they call it a cranberry?" asks Don Martens, a member of the California Raisin Advisory Board.

But Ocean Spray, based in Plymouth, Mass., believes the growers'...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!