CONTESTS: Everyone's a Winner (Oops)

Everyone's a Winner (Oops)

Kraft made a lot of its customers ecstatic last week, then made them furious. In the company's Ready to Roll contest in Chicago and Houston, readers matched game pieces in a newspaper ad with ones on specially marked packages of cheese. Only a few were supposed to match, but a printing error produced millions of potential winners. Worse, hundreds of people thought they had won the grand prize: a $17,000 Dodge Caravan. In response to customer complaints, the food giant offered a compromise: $250 in cash for winners of the van, lesser amounts for the other winners, and a drawing for...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!