Show Business: The Greening of Hollywood

Tinseltown has a boffo new cause: saving the planet

It is the capital of conspicuous consumption, the land of Lamborghinis, the home of the heated swimming pool. And now, ironically, Hollywood is the chic base for a crusade to help save Planet Earth. From efforts to insert environmental themes into movies and TV to the formation of action groups by the rich and famous, the entertainment industry is mobilizing to help solve the environmental crisis. "We have all realized we're on the front lines," says British rock star Sting, who is campaigning worldwide to save the Brazilian rain forest. "We have access to information and can transmit it through the...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!