PERESTROIKA: Hottest Loaf In Town

Hottest Loaf In Town

Bloomingdale's takes pride in introducing chic fashions to trend-hungry New Yorkers, so it seemed perfectly appropriate that the department store was the first in town to sell the latest product of perestroika: imported Soviet rye bread, hot off the flight from Moscow. Bloomingdale's last week was selling the two-pound loaves (price: $6) at the rate of 30 an hour.

Two types were offered: Rjanog, a sour rye, and Borodinsky, a sweeter bread - flavored with coriander. The so-called peace bread was also being offered to customers at the posh Waldorf-Astoria hotel and the Russian Tea Room. U.S. entrepreneur Fred Kayden arranged...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!