MARKETING Big Brother's Pricey Advice:

TRW, whose computerized credit reports document in exquisite detail the bill- paying habits of 143 million consumers, is running TV ads in New York City and Los Angeles that offer people a peek at their own credit reports. For a $35 annual fee, subscribers get a summary of their TRW files and written notice whenever anyone orders a credit check on them.

Since starting the service a few years ago, TRW has persuaded 600,000 cautious customers to sign up. But privacy experts point out that TRW is selling information that federal law requires it to provide for $2 to $15, depending...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!