Living: High, Wide and Hawaiian

Aloha shirts, once strictly tourist togs, turn into upscale fashion

How about a nice round of applause for Ellery J. Chun? Chun is credited not only with first using the term "aloha shirt" but with being the first to manufacture commercially those eye-glazing prints.

That was back in 1936, when the shirts sold for about a buck. Now the same % number might go for several hundred times the original price. Now high-fashion designers from Italy, Japan and France are adapting and transmuting the fit, dash and splashy spirit of Hawaiian shirts into a bedazzling array of prints. Now up-to-the-minute fashion emporiums like Barneys in New York City import racks full...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!