Cinema: Unlanced Boil

HOW TO GET AHEAD IN ADVERTISING

Directed and Written by Bruce Robinson

Take that title literally. Under pressure to come up with an advertising campaign for a new pimple cream, hard-charging Dennis Bagley (Richard E. Grant) develops a nasty little boil on his neck. Ah, yes, a psychosomatic symptom, bound to happen to anyone with a conscience who is trying to sell patent medicine. The viewer settles back comfortably, prepared for some nice English silliness about a chap trying to muddle through a trying situation.

But, no. When the boil comes to a head, it is a head. It has eyes,...

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