Advertising: As the Phone Rings

As the Phone Rings

The prodigal son hesitantly calls his father from a phone booth in the rain. He wants to come home. Ecstatic Dad rings up his other son to pass on the good news. But Son No. 2 isn't too happy and calls up Mom to gripe. Mom suggests, "Call him." What's going on? Will the next phone call explain the family feud?

Watch out, Dallas and Dynasty. Repeating a formula it originated last fall, New England Telephone last week launched two drama-packed TV advertising mini- series that could almost pass for prime-time soaps. Last year similar ads sparked a furor. Their novelty...

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