On The Seventh Day He Played

From green to shining green, Americans in the fortysomething set are making golf the game for the 1990s

Twenty years ago, a morning on the golf course was a political statement. To the tune-in, drop-out generation, golf meant Bob Hope and his U.S.O. tours, neatly pressed clothes, graying hair trimmed high around the ears and cut well above the collar. Country-club golf was a symbol of everything the young held in contempt, a bastion, perhaps the last, of the back-slapping big business deal. Golf was something for Dad, but not for the new generation.

What a difference two decades make. Golf seems destined to be the game for the 1990s. Business, on and off the links, is booming. Some...

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