I See, I Want, I Get - Maybe

How to get ahead in the herd, and other dinosaur wisdom

Put away those dress-for-success books. Forget the management mystique. The key to thriving in the corporate jungle is understanding dinosaurs. So say Albert Bernstein, a clinical psychologist in Portland, Ore., and Sydney Craft Rozen, a former English instructor at Clark College in Vancouver, Wash. In Dinosaur Brains (John Wiley; $18.95) they examine the prehistoric reptile that lurks inside every employee like an evolutionary time bomb. Beneath that fragile fabric of reason called human intelligence, they argue, beats a powerful engine of lizard logic that demands instant gratification and lives to dominate. While the dinosaurs are long gone, their brains "are the...

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