Essay: Reflections on 28 Flavors

It is strange how often business enterprises that seem a basic part of American life just fade away, and how soon one forgets that they were ever there. Yes, like Packards and Studebakers (or convertibles with rumble seats). Or getting one's daughter shoes at Best's, until she grew old enough for cashmeres from Peck & Peck . . . Or trying to recall the Burma-Shave signs that used to enliven those long trips before most people ever took airplanes. TO STEAL/ A KISS/ HE HAD THE KNACK/ BUT LACKED THE CHEEK/ TO GET ONE BACK/ BURMA-SHAVE.

Imagine, if you can, living...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!