Video: NBC Gets Down to Business

The network tries to fill a niche in cable news

Fade in to a row of toilet stalls in a men's room. While disembodied voices talk about the day's business events, the camera pans across a row of feet with trousers and underwear scrunched down around them. Says the announcer: "There's a better place where executives can go for fast-breaking business news."

Its programming may not be as irreverent (some might say tasteless) as its promotional ads, but the Consumer News & Business Channel, a cable service that will be launched next week by NBC, is causing plenty of stir. The channel will compete directly with cable's chief business-news outlet, the...

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