PROMOTIONS: Rockin', Rollin' And Dialin'

Rockin', Rollin' And Dialin'

Forget the days when the only extra services your telephone provided were the time and the weather. Thanks to New York City-based Phone Programs, a pioneer in prerecorded hot lines, everything from fresh sports scores to stale Henny Youngman jokes are now no farther away than the buttons on your Touch-Tone phone. The latest offering: daily messages from Samantha Fox, Bobby Brown and other recording stars. Initially dismissed by the music industry as an offbeat stunt, the gambit may become rock 'n' roll's hottest promotional device since the video.

It all began nine months ago, when RCA Records executive Michael Omansky...

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