According to the Bible, a good name is worth more than a precious ointment -- and choosing one can be just as sticky. Since December, when Jesse Jackson proposed that the group now called blacks (formerly known as Negroes, and prior to that as colored people) should adopt the designation African American, the idea has been catching on. In a recent poll conducted for TIME by Yankelovich Clancy Shulman, 61% preferred to be called black, vs. 26% who supported African American. (Though the survey was too small to be statistically valid, it indicated that the name change has made some headway.)...
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