DEFENSE CONTRACTORS: A Whiff Of War

A Whiff Of War

"I love the smell of napalm in the morning," declared Lieut. Colonel Kilgore in the epic Apocalypse Now. Any deskbound battle buff who shares that sentiment will find a sensory treat in the current issue of Armed Forces Journal International, a Washington-based monthly. BEI Defense Systems, a Fort Worth-based arms manufacturer (1988 sales: $51 million), has come up with a novel twist on the aromatic advertisements that fill consumer magazines. When scratched, the latest ads for its Hydra-70, a relatively inexpensive rocket ($400 to $800), emit the odor of burnt cordite, an explosive substance in such weapons. The ad's tag line:...

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