In commercials for Domino's Pizza, the chain's employees wage a never ending battle against the Noid, a gremlin who delays deliveries and carries a gun that can turn a pizza ice cold. Many viewers are amused by the Noid, Domino's says, but one of them took the advertising campaign personally. Last week Kenneth Noid, 22, walked into a Domino's Pizza shop in Chamblee, Ga., with a .357 Magnum revolver and took two employees hostage. When police arrived, he demanded $100,000 in cash, a getaway car and a copy of The Widow's Son, a 1985 novel about secret societies in an 18th...
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