As every cook knows, tinkering with a favorite recipe can bring grunts of disapproval from family and friends. For a food company, such tampering invites an even greater disaster: plummeting sales. Today, though, food manufacturers are busily reformulating some of their most popular products. Early this month, Keebler became the fourth major company since last fall -- joining Pepperidge Farm, Kellogg and Sunshine Biscuits -- to announce a switch in ingredients. The change: replacing highly saturated tropical oils with less saturated fats.
The move, which affects such items as Kellogg's Cracklin' Oat Bran cereal, Keebler's Soft Batch cookies, Pepperidge Farm's Goldfish...
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