On A Wing And a Dare: Braniff aims to triple in size

Braniff aims to triple in size

In the unfriendly skies of airline competition, Braniff has been buffeted severely but refuses to stay grounded for long. The Dallas-based carrier endured a bout with bankruptcy in 1981-82, and has changed hands three times since then. Last week Braniff chairman William McGee announced an ambitious plan to triple the size of the airline's fleet and join the ranks of major U.S. carriers.

While several troubled rivals are selling planes and cutting service, McGee said his company has ordered 50 midsize Airbus A320 jetliners and has taken options to acquire 50 more (total cost: $3.5 billion). Braniff chose the European-built planes...

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