Show Business: Plugging Away in Hollywood

Companies push hard to get their products on the silver screen

When James Bond roars off in the upcoming License to Kill, he'll be driving a Lincoln Continental Mark VII instead of his famous Aston Martin. It's not that No. 007 has altered his automotive allegiance. It's that Ford Motor Co., the maker of the Continental, offered free cars for the film in exchange for putting Bond behind the wheel of its top-of-the-line luxury model. So it was farewell, Aston Martin. In the lucrative world of product placement, show business and big business are seeing eye to eye about getting brand names into the movies. Says director John Badham, who incorporated Alaska...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!