Pet-Set Snobbery

The health-food business is rapidly going to the dogs. Cats too. A growing number of nutrition-minded pet owners have started watching what they feed their furry friends. Worried that Fido has heart trouble? Serve him low- cholesterol biscuits baked by Lick Your Chops of Westport, Conn. Is Kitty overweight? Try a high-fiber, low-fat regimen from Hill's Pet Products of Topeka, Kans. At long last, people who buy fresh pasta and wheat germ no longer have to settle for plain old puppy chow.

Despite the appeal to pet-set snobbery, the premium foods do seem to make a difference. Super dog foods, for...

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