Press: Gannett, Aiming Beyond White Readers

Gannett weaves minority voices into the news

Well-intentioned newspaper executives have long bemoaned their generally poor record in recruiting minorities. Now they are discovering a compelling reason to hire minority reporters and give more space to minority issues: the bottom line. As the country's growing racial diversity is reflected in newspaper- readership studies, news executives are realizing that they must appeal to minority readers or risk losing them.

The Quincy Patriot Ledger (circ. 87,000), for example, has hired three Chinese-speaking reporters and a photographer to improve the paper's coverage of the Boston suburb's fast-growing Asian community. But editor William Ketter, who is chairman of the minorities committee of...

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