Little Shop of Winners

At David Geffen's entertainment mill, the hits keep on coming

If appearances were relevant, no one would suspect that the David Geffen Co. is a show-business powerhouse. It functions in a homey, two-story structure tucked between Sunset Strip's office buildings and Beverly Hills' mansions. Its owner and chief executive, the boyish Geffen, 45, often dresses for work in blue denim, wears a two-day beard and avoids any restaurant that requires a tie. Yet in an industry dominated by such giants as MCA and Gulf & Western, the Geffen Co. has become a serious contender, a factory of hits. Started in 1981 with just three employees, it pulled in $26 million in...

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